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SoHookd's mission is to inspire healthy lifestyles and unlock access to wellness for all

Our Perspective on Wellness

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Holistic
Wellness is more than just fitness—it includes mental, emotional, and physical health, all working together for a balanced life.
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Individualized
Wellness isn’t one-size-fits-all. Everyone’s needs are different, and the right approach meets people where they are.
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Curated
Wellness should be intentional. The best solutions are backed by expert knowledge and tailored to real needs.
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Progress-Oriented
Wellness is about progress, not perfection. Small, consistent actions lead to lasting change.
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Sustainable
Well-being should be easy to maintain—something that fits naturally into everyday life.
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Accessible
Wellness should be convenient and available to everyone—no matter their background, schedule, or starting point.

Meet the Team

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B.J. Wiley Williams Founder and Chief executive officer
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Shilpa Punatar Chief Marketing Officer
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Marissa Paulsen VP Product & Operations
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Sohaib Malik Chief Technology Officer

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