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Frequently asked questions

How is SoHookd different from other corporate wellness programs?

SoHookd removes the barriers that make workplace wellness programs difficult to launch, manage, and scale with:

  • No PEPM fees, annual contracts, or minimum spend. Many organizations can use existing health plan wellness funds to pay for our solutions.
  • Wellness-themed incentives. Reinforce the healthy behaviors you are incentivizing with wellness products and services.
  • Flexible program design. Mix and match incentives with our other offerings to create the right program for your workforce.
  • Fast-track implementation. Launch in less than two weeks with minimal burden on your HR and IT teams.
  • Proactive partnership. Get support from planning and implementation through ongoing program management, marketing, and reporting.
What types of organizations are the best fit for SoHookd?

SoHookd is a good fit for organizations that want to improve employee well-being, increase participation, and create a more engaging employee experience through a flexible corporate wellness platform.

While we can easily work with any size organization, our platform is particularly well suited for organizations with 500–5,000 employees that may be underserved by traditional wellness vendors due to cost, complexity, or limited internal bandwidth.

Because our solutions are flexible, organizations can incorporate wellness into the employee experience throughout the entire year—from onboarding and service anniversaries to employee recognition, open enrollment, and ongoing well-being initiatives.

Can SoHookd support different kinds of workforces and employee populations with varied needs?

Yes. SoHookd is designed to support desk, non-desk, hybrid, remote, and frontline workforces, as well as multi-generational employee populations.

Organizations can build employee wellness programs that reflect the needs of their workforce by combining our unique product solutions – wellness incentives, wellness programming, and wellness gift boxes. We offer both live and on-demand solutions in English and Spanish, allowing employees to engage in ways that fit their schedules and preferences.

Employees can log-in with their email address or SMS to further remove barriers. Employees do not need wearables or specialized technology to participate, making wellness more accessible across a broad range of work environments.

How does SoHookd help increase participation in wellness initiatives?

Most wellness programs treat incentives as the finish line. At SoHookd, we know that the right incentives are the starting point for an employee’s health journey.

The reward itself drives the next healthy behavior.

The SoHookd Incentives Marketplace is a curated selection of products and experiences from desirable consumer wellness brands that serve as employee wellness rewards. Employees choose the reward that best supports their health and well-being, making the experience personal and meaningful.

One employee chooses a meditation app. Another invests in a fitness tracker. Another prioritizes recovery with a spa experience.

That’s what sets SoHooked apart. A Visa gift card says, “Thanks.”A wellness-themed reward says, “We value you and your health.” A $25 Amazon card gets spent…maybe.. A $25 yoga class creates another opportunity to invest in well-being.

The impact extends beyond the reward itself. Research shows that employee wellness incentives can more than double participation in workplace wellness programs. That's why we put them at the center of the SoHookd experience.

What solutions does SoHookd offer?

SoHookd offers a flexible suite of employee engagement wellness solutions. Combine incentives with other wellness offerings to create multiple opportunities for employees to engage throughout the year.

    • The SoHookd Incentives Marketplace: Carefully curated wellness rewards that reinforce healthy habits with high-quality wellness products and services.
    • Wellness Webinars: Expert-led live and on-demand employee wellness webinars covering trending wellness topics.
    • Wellness Challenges: Easy-to-join wellness challenges for corporate teams help build healthy habits around movement, hydration, sleep, mindfulness, and more.
    • Virtual Wellness Fairs: Interactive online events featuring multiple sessions to help in-office, hybrid, and distributed teams understand their well-being tools and benefits.
    • Wellness Gift Boxes: Wellness-themed employee recognition gifts for employee appreciation, onboarding, special occasions, and more.
    • Bike Events: In-person corporate wellness events that get employees energized and moving together.
How does pricing work?

SoHookd uses flat-fee corporate wellness program pricing rather than per-employee-per-month (PEPM) software licensing fees.

Current pricing includes:

  • Wellness Webinars: $1,000
  • Wellness Challenges: $2,000
  • Virtual Wellness Fairs: $4,000
  • Wellness Gift Boxes: Client sets the budget
  • Wellness Incentives: Average reward value of $50 (available in all denominations)

Estimate your costs with our free, self-service program calculator.

Can I use carrier wellness funds (health plan wellness dollars) or other wellness budgets?

Yes. Many organizations use carrier wellness funds, wellness stipends, employee well-being budgets, and other available resources to fund their SoHookd programs.

We work with organizations that receive wellness funding through major health plans, including UnitedHealthcare and Aetna, making SoHookd a budget-neutral solution for many employers.

Our team can help you determine whether your wellness funds can be applied to SoHookd solutions, and we are set-up in most health plans’ accounts payable systems and can invoice and receive payment directly.

Can we purchase individual products, or do we need a full program?

Organizations can purchase individual products or build a broader employee wellness program.

There is no minimum required spend, and all SoHookd offerings are available as standalone solutions.

Some organizations focus exclusively on wellness incentives, while others combine incentives with webinars, challenges, wellness fairs, or gift boxes to create a more comprehensive program.

How long does implementation take?

Most organizations can launch their workplace wellness program within a few days to a couple of weeks, depending on the solutions selected and level of customization desired.

Unlike many traditional corporate wellness platforms, SoHookd does not require lengthy implementation processes or complex system integrations. Our solutions are designed to be standalone or complement existing wellness initiatives and are deployed swiftly.

Throughout the process, our team works closely with customers to make implementation as seamless as possible while minimizing demands on HR and IT teams.

How much involvement is required from our team at launch and beyond?

Very little.

SoHookd is designed to reduce administrative burden for HR, benefits, and wellness teams. We provide support across program planning, launch, communications, and ongoing management, allowing organizations to offer meaningful employee wellness experiences without dedicating significant internal time or resources.

Most customers spend only a small amount of time coordinating with our team while we handle much of the day-to-day execution.

I represent an organization and am interested in infusing my gift, reward, or incentive strategy with wellness. How can I partner with SoHookd?

If you have a program designed to gift, reward, or incentive to attract, retain or engage your key stakeholders -- like members, customers, participants or employees -- you can partner with SoHookd to infuse wellness into this program.

You can send SoHookd Gift Cards to your key stakeholders as a gift, reward, or incentive by using our platform (marketplace.sohookd.com) or you can automate this with our API.

You can also use SoHookd’s wellness experiences and products on your organization’s loyalty platform. Reach out to us at hello@sohookd.com to learn more about our API integration.

 

I'm ready to start sending SoHookd Gift Cards to my key stakeholders. What should I do?

You can send individual gift cards by selecting "Send SoHookd Gift Cards" from the navigation menu. IIf your organization is gifting, rewarding, or incentivizing at scale, and you would like to automate the gifting process, reach out to us at support@sohookd.com to learn about how we can help.

I received a SoHookd Gift Card. What exactly is it?

The SoHookd Gift Card is the key that unlocks access to hundreds of wellness experiences like fresh, healthy groceries; sweaty boutique fitness classes; athletic apparel and shoes; massages and more. With a SoHookd Gift Card, you can choose whichever wellness experiences or products you want to inject excitement into your well-being.

Cool! How do I use my SoHookd Gift Card?

Click on the link you received in your gift card email to set up your account. Your gift card will be loaded into your account and available to use on the SoHookd Marketplace

I can't find my unique pin to check out. What do I do?

Make sure to check your spam folder for your welcome email from SoHookd. If you have any issues and still cannot find it, reach out to us at support@sohookd.com.

I love this concept, and I want to send someone the gift of wellness experiences! How can I send a SoHookd Gift Card to someone? To send SoHookd Gift Cards, select "Send SoHookd Gift Cards" from the navigation menu and follow the steps to purchase and send to your recipients.
Can I sign up on the SoHookd Marketplace?

Yes - anyone can sign up to be a user on the SoHookd Marketplace! Whether you are sending gift cards or experiences on behalf of an organization, you can sign up for SoHookd.

How do I send a SoHookd gift card?

To send SoHookd gift cards, start by selecting "Send SoHookd gift cards" from the navigation menu. Next, pick your gift card design, enter the gifting details, select the amount you wish to gift, and add it to your cart. You can add multiple gift cards before checking out. When you're ready to complete your purchase, click the shopping cart icon in the top right corner of the screen to continue to the checkout process. You will receive a confirmation when your gift card has been sent.

Why can't I send a gift card to myself?

Because gift cards are associated with specific email addresses, currently you are unable to send a gift card to the email address associated with your SoHookd account.

How do I filter rewards based on price? To filter rewards based on price, move the toggles in the Price section of the left-hand navigation on the Marketplace.
How do I add a credit card to my account? To add a credit card to your account, select your name in the top right-hand corner of your screen and select "Profile". You will be directed to your account where you can update your Payment Settings and add a credit card.
I want to purchase an experience on the SoHookd Marketplace for myself. How do I do so? Visit the Marketplace and add any experience (product or service) to your cart after you've signed in to your account. Once signed in, proceed to checkout by clicking the cart in the top right-hand corner of your screen.
What happens when I purchase a wellness experience or product? When you purchase an experience on the SoHookd Marketplace, you will receive an e-mail confirmation from SoHookd. The SoHookd team will reach out to you within 5 business days with all relevant details to your experience.
I'm having a technical issue. How do I reach out to the support team? If you run into any technical issues, reach out to us at support@sohookd.com and note your technical issue in the subject line. We should be in touch within 24 hours.